Fractional CMO and Marketing Services for B2B Tech Companies

More leads. More deals.
More revenue. Faster growth.

Pretty brochures won’t transform your business. A strategic go-to-market program can. Learn how your team can benefit from access to C-level expertise and a SWAT team of skilled marketers within a scope of work tailored to your company’s goals, needs, and budget.  

Add a fractional CMO to your team
Planning a strategic go to market plan

Every Company Deserves a great Marketing Strategy ...

Growing a B2B technology company is tough – and it takes a lot more than just building a great product. That’s why having an experienced marketing leader to guide your company’s go-to-market growth strategy is so helpful.

 It’s much easier to have someone who’s been there to help you navigate the five Ps of marketing and sales (product, price, place/channels, promotion, and persuasion).

Unfortunately, many companies lack the resources to hire a deeply experienced chief marketing officer who can lead marketing from the perspective of the business as a whole, not just the tasks within the marketing function.  A fractional CMO helps bridge the gap between tactical and strategic marketing management while allowing the company to allocate more budget to implementation instead of executive overhead.

We believe that with the right guidance, your internal teams and freelance vendors can deliver outstanding results. is dedicated to helping CEOs, Marketing Directors, and Investors get the right strategic guidance when they need it – even before they are ready to hire a full-time CMO.

Learn about our Fractional CMO services

... and a Marketing SWAT Team to Get Stuff Done!

Our global remote team specializes in rapidly implementing go-to-market strategies and building metrics-driven, scalable sales and marketing programs for complex business applications and other B2B technologies. Software and technology are our jam. We love translating how tech features deliver business value so even the stingiest suits will buy. 

Our customers are cool startups, growth stage mid-market firms, and established companies or product divisions that need help with an extra project or want a fresh strategy to meet changing market conditions.

We put the latest marketing tools and methodologies to the test. Automation and optimization? Yes, please! 

Our Rolodex is stuffed with great vendors and specialists – we always know a guy (or gal or team or tech) who can help. 

We fatten product margins and squeeze marketing budgets until they cry for their mamas. Sales teams, marketing pros, customer success teams, and CFOs love us.

Plus, you can book our team for a single project or choose one of our monthly subscription plans for unlimited marketing projects. Chose the engagement plan that works best for you.

Learn about our Marketing SWAT Team subscriptions

Marketing SAWT Team

Choose your own marketing adventure as you grow with

exactly the right talent and resources when you need them

Integrated Marketing Implementation Services

Growth Strategy

Proper positioning for your target market is critical for successful growth. Our methodology clearly identifies the markets you can win, the personas you can best serve, and communicates the value propositions you deliver.

Brand, Websites, & Collateral

The right design instantiates your company’s brand. Let’s craft a unique identity that will connect with your ideal customers, then bring it to life with websites, product collateral, and sales/partner enablement tools.​

Lead Generation & Promotion

Our team of marketing specialists can plan and implement turnkey content and lead generation marketing programs to help build your sales funnel. We can do it for you or work collaboratively with your company’s internal team.


Technology is transforming modern marketing practices. We’ll help you select, deploy, and efficiently integrate the right software applications to support your team’s marketing, sales and customer success processes.​

Flexible Engagement Options for Your Scope and Budget

Get just the help you need. Book a single project or sign up for one of our subscription programs to get unlimited marketing projects for a predictable monthly cost. Upgrade, pause, or cancel at any time.

Executive Leadership

Add a fractional CMO to create a strategic plan and lead growth

Marketing SWAT Team

Leverage our extensive team of specialists to implement quickly.

Mentoring & Training

Advice and learning programs for both CEOs and Marketers


Leverage our extensive team of specialists to implement quickly.

Katherine Chalmers

Meet Katherine Chalmers – Founder and Chief CMO

Katherine is a fourth-generation female entrepreneur with a passion for innovative technology and an addiction to growth hacking for fast-paced startups.  She’s spent the past 25 years building marketing programs and organizations for business to business tech companies.  (Full Bio)

Customers and Colleagues Say ...

Free Consultation

What would you like to achieve? Talk to a CMO about your goals and your best options for reaching them.

Free 2024 Marketing Plan

Sign up for a Fractional CMO or Marketing SWAT Team plan before March 31, 2024, and get a free strategic marketing plan custom designed for your company.