More leads. More deals.

More revenue. Faster growth.

Fractional CMO and Marketing Services for B2B Tech Companies

In today’s competitive landscape, scaling a B2B tech company demands more than just an innovative product—it requires a robust marketing strategy. At Velocity Marketing, we specialize in providing fractional CMO services tailored for B2B software companies. By integrating executive-level marketing leadership with agile execution, we ensure your go-to-market strategies are both effective and efficient. Our dedicated team collaborates closely with you to identify high-impact opportunities, optimize your sales funnel, and drive consistent revenue growth.

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Every Company Deserves a Great Marketing Strategy ...

You’ve built an exceptional product—now it’s time to amplify your impact with a powerful, data-driven marketing strategy. At Velocity Marketing, we help B2B tech and SaaS companies scale through full-funnel strategies grounded in customer insights, brand positioning, and revenue growth planning. Whether you’re post-Series A or preparing for enterprise expansion, we deliver digital growth frameworks that bring structure, clarity, and acceleration.

Our strategic marketing solutions integrate content marketing, demand generation, lead nurturing, and go-to-market execution—ensuring every tactic supports your long-term business goals. We align marketing efforts with sales, increase pipeline velocity, and drive measurable results with a focus on marketing performance and ROI.

... and a Marketing SWAT Team to Get Stuff Done!

Even the best strategy needs sharp execution. Velocity’s remote-first, high-impact marketing team partners with scaling B2B software companies to activate campaigns that drive performance. From SEO and content creation to ABM, marketing automation, and sales enablement—we deliver fast, effective execution tailored to your growth stage.

Our agile, outsourced CMO model gives you access to top-tier marketing talent without the full-time overhead. We don’t just execute—we deliver outcomes: stronger funnels, better-qualified leads, and faster revenue growth. Flexible, strategic, and built for tech—Velocity is your growth partner.

Benefits of Fractional CMO and Marketing SWAT Team Services

Cost-Effective Executive Leadership

Our fractional CMO services for B2B tech companies deliver C‑suite insights at a fraction of the price. Consequently, you can invest more in growth initiatives and less in executive overhead.

Comprehensive Strategy & Execution

We craft integrated growth marketing frameworks that cover GTM planning, channel mix, and messaging architecture. Moreover, our CMO consulting services ensure every tactic aligns with your long‑term goals.

Scalable Marketing Programs

Whether you need interim CMO leadership or specialized digital marketing support, our flexible models expand or contract as your business growth demands—without rigid contracts.

Data-Driven Marketing Decisions

With marketing analytics, KPI dashboards, and A/B testing, we optimize spend and sharpen your demand generation engine. Therefore, your ROI becomes both transparent and maximized.

On-Demand Specialized Talent

Gain immediate access to a diverse roster of experts—from performance marketing analysts and content marketers to sales enablement strategists—without the fixed costs of hires.

Faster Time-to-Market

By leveraging outsourced CMO solutions and rapid‐deployment teams, we compress timelines and speed up campaign rollouts, so you capitalize on market windows.

Integrated Marketing Implementation Services

Go-to-Market Growth Strategy

Brand, Websites, & Collateral

Lead Generation & Promotion

Marketing Technology and Automation

First, we define your ideal customer profile and develop a bespoke GTM plan that combines market analysis, segmentation, and high‑velocity launch tactics for immediate impact.

Next, our team refines your brand messaging, designs compelling websites, and delivers sales collateral that resonates with target personas and strengthens market positioning.

Then, we activate inbound and outbound lead-gen campaigns—utilizing SEO, paid media, and social outreach—to fill your funnel with qualified prospects and accelerate revenue growth

Finally, we implement and optimize your marketing tech stack, integrating CRM, marketing automation, and reporting platforms to streamline workflows and drive continuous performance gains.

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People are saying...

★ ★ ★ ★ ★

Our salespeople call Katherine the "Leads Queen" for a reason. Quarter, after quarter, after quarter she delivers results! But what many people don't see are Katherine's talents behind the scenes. She is like a one-person marketing agency. Whether it's writing a compelling direct mailer, designing an eye-popping brochure, building an entire website or launching a major event, Katherine gets it all done -- and does it exceptionally well.

Daniel Heimlich

CMO

★ ★ ★ ★ ★

A marketing guru by trade, Katherine excels at leading Netuitive’s marketing programs and priming our lead generation machine…everything from trade shows and direct mail to webinars and online promotions. Her ability to react to a very fast paced market and effectively execute programs that add to the groundswell for Netuitive is really where she shines. In my opinion, she’s played a pivotal role in helping our sales and marketing team change the way people think about what it means to achieve true Performance Management. This is no small task. I’ve worked very closely with Katherine on several projects, and am continually impressed by her talents and professional demeanor.

Tim Walls

★ ★ ★ ★ ★

"Katherine was extremely helpful and was patient throughout the course of the call despite it being an abstract one! She's an expert at what she does and I'd definitely recommend talking to her."

Sal Girish Doe

★ ★ ★ ★ ★

"Katherine was excellent to talk with and very knowledgeable. I have a very niche business and she was able to provide unique information and assist with some issues I'm currently experiencing. She was very accommodating with the time difference. Highly recommended! "

Joelt85

Australia

★ ★ ★ ★ ★

"Awesome call! Katherine provided super valuable suggestions for our marketing automation use case. Thanks Katherine!"

Bryan J

★ ★ ★ ★ ★

"Amazing call with Katherine. She really knows her SaaS marketing! Would highly recommend!"

Jane Goodrich

★ ★ ★ ★ ★

"She set up a very nice plan and all the actions to execute it. Very happy!"

Megasoft78

Italy

★ ★ ★ ★ ★

"The real five-star delivery. I got a consultancy on marketing and sales strategy for my startup, and I assure if you take this gig you'll get qualified answers to your questions from a really experienced person. I'll have been definitely working again."

Dumanov

Ukraine

★ ★ ★ ★ ★

"Katherine is a very experienced mentor and I've had 2 sessions with her already, and would definitely have more. She's able to calmly listen and understand the situations and give advice that you can feel comes from a place of experience and understanding. I definitely recommend her."

Tony Alaribe

Meet Katherine Chalmers — Your Partner in Scalable B2B Marketing

As the founder of Velocity Marketing, I bring over 25 years of experience leading B2B marketing strategy, SaaS growth, and go-to-market transformation for innovative tech companies. I’ve worked alongside CEOs and executive teams to overcome growth barriers by aligning brand positioning, streamlining the buyer journey, and implementing scalable demand generation strategies. With a curated team of elite specialists behind me, I offer high-impact marketing leadership and execution—without the overhead of a full-time CMO. My goal is to drive measurable growth and accelerate revenue for B2B tech innovators.

Let's Chat About Your Goals

Katherine's Full Bio

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