More leads. More deals.
More revenue. Faster growth.
Fractional CMO and Marketing Services for B2B Tech Companies
In today’s competitive landscape, scaling a B2B tech company demands more than just an innovative product—it requires a robust marketing strategy. At Velocity Marketing, we specialize in providing fractional CMO services tailored for B2B software companies. By integrating executive-level marketing leadership with agile execution, we ensure your go-to-market strategies are both effective and efficient. Our dedicated team collaborates closely with you to identify high-impact opportunities, optimize your sales funnel, and drive consistent revenue growth.
Facing Challenges in Lead Generation?
Many B2B software companies struggle with uneven lead flow, inflated CAC, and pipelines that stall at critical stages. Additionally, outdated messaging can leave your prospects disengaged and your sales team frustrated. At Velocity, we tackle these challenges head‑on by implementing targeted account‑based marketing, performance marketing, and automated nurture campaigns. As a result, you’ll experience a predictable stream of qualified leads and a more reliable, data‑backed revenue forecast.
Meet Katherine Chalmers — Your Partner in Scalable B2B Marketing
As the founder of Velocity Marketing, I bring over 25 years of experience leading B2B marketing strategy, SaaS growth, and go-to-market transformation for innovative tech companies. I’ve worked alongside CEOs and executive teams to overcome growth barriers by aligning brand positioning, streamlining the buyer journey, and implementing scalable demand generation strategies. With a curated team of elite specialists behind me, I offer high-impact marketing leadership and execution—without the overhead of a full-time CMO. My goal is to drive measurable growth and accelerate revenue for B2B tech innovators.
Benefits of Fractional CMO and Marketing SWAT Team Services
Comprehensive Strategy & Execution
We craft integrated growth marketing frameworks that cover GTM planning, channel mix, and messaging architecture. Moreover, our CMO consulting services ensure every tactic aligns with your long‑term goals.
Faster Time-to-Market
By leveraging outsourced CMO solutions and rapid‐deployment teams, we compress timelines and speed up campaign rollouts, so you capitalize on market windows.
Scalable Marketing Programs
Whether you need interim CMO leadership or specialized digital marketing support, our flexible models expand or contract as your business growth demands—without rigid contracts.
On-Demand Specialized Talent
Gain immediate access to a diverse roster of experts—from performance marketing analysts and content marketers to sales enablement strategists—without the fixed costs of hires.
Data-Driven Marketing Decisions
With marketing analytics, KPI dashboards, and A/B testing, we optimize spend and sharpen your demand generation engine. Therefore, your ROI becomes both transparent and maximized.
Cost-Effective Executive Leadership
Our fractional CMO services for B2B tech companies deliver C‑suite insights at a fraction of the price. Consequently, you can invest more in growth initiatives and less in executive overhead.
Choose your own marketing adventure as you grow with
exactly the right talent and resources when you need them
Integrated Marketing Implementation Services
Go-to-Market
Growth Strategy
First, we define your ideal customer profile and develop a bespoke GTM plan that combines market analysis, segmentation, and high‑velocity launch tactics for immediate impact.
Brand, Websites, & Collateral
Next, our team refines your brand messaging, designs compelling websites, and delivers sales collateral that resonates with target personas and strengthens market positioning.
Lead Generation & Promotion
Then, we activate inbound and outbound lead-gen campaigns—utilizing SEO, paid media, and social outreach—to fill your funnel with qualified prospects and accelerate revenue growth
Marketing
Technology
Finally, we implement and optimize your marketing tech stack, integrating CRM, marketing automation, and reporting platforms to streamline workflows and drive continuous performance gains.
Flexible Engagement Options for Your Scope and Budget
Get just the help you need. Book a single project or sign up for one of our subscription programs to get unlimited marketing projects for a predictable monthly cost. Upgrade, pause, or cancel at any time.
Executive Leadership
Engage a fractional CMO to develop strategy, mentor your team, and steer growth initiatives with clear KPIs.
Marketing SWAT Team
Tap into our elite squad of specialists for rapid execution across every marketing discipline.
Mentoring & Training
Elevate your in-house capabilities through targeted coaching for CEOs, marketers, and sales leaders.
Community
Join our network of B2B growth peers and access exclusive insights, tools, and best practices.
Every Company Deserves a great Marketing Strategy ...
You’ve built an exceptional product—now it’s time to amplify your impact with a powerful, data-driven marketing strategy. At Velocity Marketing, we help B2B tech and SaaS companies scale through full-funnel strategies grounded in customer insights, brand positioning, and revenue growth planning. Whether you’re post-Series A or preparing for enterprise expansion, we deliver digital growth frameworks that bring structure, clarity, and acceleration.
Our strategic marketing solutions integrate content marketing, demand generation, lead nurturing, and go-to-market execution—ensuring every tactic supports your long-term business goals. We align marketing efforts with sales, increase pipeline velocity, and drive measurable results with a focus on marketing performance and ROI.
... and a Marketing SWAT Team to Get Stuff Done!
Even the best strategy needs sharp execution. Velocity’s remote-first, high-impact marketing team partners with scaling B2B software companies to activate campaigns that drive performance. From SEO and content creation to ABM, marketing automation, and sales enablement—we deliver fast, effective execution tailored to your growth stage.
Our agile, outsourced CMO model gives you access to top-tier marketing talent without the full-time overhead. We don’t just execute—we deliver outcomes: stronger funnels, better-qualified leads, and faster revenue growth. Flexible, strategic, and built for tech—Velocity is your growth partner.
People are Saying ...
Free Consultation
What would you like to achieve? Talk to a CMO about your goals and your best options for reaching them.
