More leads. More deals.
More revenue. Faster growth.
Fractional CMO and Marketing Services for B2B Tech Companies
Pretty brochures won’t transform your business. A strategic go-to-market program can. Learn how your team can benefit from access to C-level expertise and a SWAT team of skilled marketers within a scope of work tailored to your company’s goals, needs, and budget.
Lead Generation Got you Down?
- Your lead quality is poor.
- Your lead flow is inconsistent.
- Your pipeline isn't full.
- Your messaging isn't resonating with customers.
- Your customer acquisition cost is too high.
- Your revenue isn't predictable.
- Your marketing decisions aren't data-driven.
- Your sales team is complaining.
- Your marketing team is frustrated and overworked.
I’m Katherine Chalmers, founder of Velocity Marketing, and I help software companies grow.
My superpower is helping B2B software companies connect with the right prospects, clearly communicate their value, capture leads, and close deals to drive growth.
I’ve spent 25 years building marketing programs and organizations for startup and mid-size tech companies. My team and I fix go-to-market strategy issues to align sales and marketing for efficient lead generation, improved pipelines, and predictable revenue.
Benefits of Fractional CMO and Marketing SWAT Team Services
Comprehensive Strategy & Execution
Complete end-to-end marketing solutions, from strategic planning to execution, ensuring consistency and alignment across all marketing efforts.
Faster Time-to-Market
The combination of strategic leadership and tactical execution speeds up the implementation of marketing initiatives, resulting in quicker campaign rollouts and faster results.
Scaleable Marketing Programs
Scale your marketing programs up or down depending on your current needs, without being locked into rigid contracts or having to manage a bloated internal team.
Flexible Talent and Skills
Get specialized expertise on-demand for projects as needed - graphic designers, ad specialists, copywriters, social media managers, video experts, SDRs, and more.
Data-Driven Marketing Decisions
We use KPIs and marketing analytics to continually optimize performance, delivering actionable insights that lead to smarter campaigns and marketing investments.
Affordable Executive Leadership
Fractional CMOs bring years of leadership experience in driving growth, brand building, and go-to-market strategies without the heavy salary and benefits burden of a full-time hire.
Choose your own marketing adventure as you grow with
exactly the right talent and resources when you need them
Integrated Marketing Implementation Services
Go-to-Market
Growth Strategy
Proper positioning for your target market is critical for successful growth. Our methodology clearly identifies the markets you can win, the personas you can best serve, and communicates the value propositions you deliver.
Brand, Websites, & Collateral
The right design instantiates your company’s brand. Let’s craft a unique identity that will connect with your ideal customers, then bring it to life with websites, product collateral, and sales/partner enablement tools.
Lead Generation & Promotion
Our team of marketing specialists can plan and implement turnkey content and lead generation marketing programs to help build your sales funnel. We can do it for you or work collaboratively with your company’s internal team.
Marketing
Technology
Technology is transforming modern marketing practices. We’ll help you select, deploy, and efficiently integrate the right software applications to support your team’s marketing, sales and customer success processes.
Flexible Engagement Options for Your Scope and Budget
Get just the help you need. Book a single project or sign up for one of our subscription programs to get unlimited marketing projects for a predictable monthly cost. Upgrade, pause, or cancel at any time.
Every Company Deserves a great Marketing Strategy ...
Growing a B2B technology company is tough – and it takes a lot more than just building a great product. That’s why having an experienced marketing leader to guide your company’s go-to-market growth strategy is so helpful.
It’s much easier to have someone who’s been there to help you navigate the five Ps of marketing and sales (product, price, place/channels, promotion, and persuasion).
Unfortunately, many companies lack the resources to hire a deeply experienced chief marketing officer who can lead marketing from the perspective of the business as a whole, not just the tasks within the marketing function. A fractional CMO helps bridge the gap between tactical and strategic marketing management while allowing the company to allocate more budget to implementation instead of executive overhead.
We believe that with the right guidance, your internal teams and freelance vendors can deliver outstanding results. VelocityMarketing.com is dedicated to helping CEOs, Marketing Directors, and Investors get the right strategic guidance when they need it – even before they are ready to hire a full-time CMO.
... and a Marketing SWAT Team to Get Stuff Done!
Our global remote team specializes in rapidly implementing go-to-market strategies and building metrics-driven, scalable sales and marketing programs for complex business applications and other B2B technologies. Software and technology are our jam. We love translating how tech features deliver business value so even the stingiest suits will buy.
Our customers are cool startups, growth stage mid-market firms, and established companies or product divisions that need help with an extra project or want a fresh strategy to meet changing market conditions.
We put the latest marketing tools and methodologies to the test. Automation and optimization? Yes, please!
Our Rolodex is stuffed with great vendors and specialists – we always know a guy (or gal or team or tech) who can help.
We fatten product margins and squeeze marketing budgets until they cry for their mamas. Sales teams, marketing pros, customer success teams, and CFOs love us.
Plus, you can book our team for a single project or choose one of our monthly subscription plans for unlimited marketing projects. Chose the engagement plan that works best for you.
People are Saying ...
Free Consultation
What would you like to achieve? Talk to a CMO about your goals and your best options for reaching them.
