Privacy Policy

Welcome to Velocity Marketing (“Velocity Marketing,” “we,” “us,” or “our”).

We are committed to protecting your privacy and ensuring transparency in how we collect, use, process, and safeguard information when you interact with our website at www.velocitymarketing.com, our marketing programs, digital properties, client portals, and related services (collectively, the “Services”).

Velocity Marketing provides fractional CMO leadership and marketing execution services to B2B companies. Because our work often involves collaboration with executive teams, sales departments, and marketing stakeholders, we take data responsibility seriously and operate with integrity and discretion.

1. Key Definitions

Personal Information
Information that identifies or can reasonably be used to identify an individual, including business contact details.

Client Data
Information provided to us by clients in connection with marketing strategy, execution, analytics, CRM systems, or campaigns.

Processing
Any operation performed on data, including collection, storage, analysis, modification, disclosure, or deletion.

2. Scope and Applicability

This Privacy Policy applies when you:

• Visit or browse www.velocitymarketing.com
• Download content, request a consultation, or schedule a meeting
• Subscribe to newsletters or thought leadership communications
• Engage with our sales or marketing teams
• Enter into a service agreement with Velocity Marketing
• Participate in events, webinars, or workshops hosted by us

This Policy does not apply to third party websites linked from our site.

3. Information We Collect

3.1 Information You Provide

Professional Contact Information
Name, company name, job title, business email address, phone number.

Inquiry and Consultation Information
Details you provide when requesting proposals, consultations, or strategic discussions.

Client Engagement Information
Marketing goals, CRM data, campaign performance data, strategic documentation, and other materials necessary to deliver services.

Communications
Messages exchanged through forms, email, or other communication channels.

3.2 Automatically Collected Information

Device and Usage Data
IP address, browser type, operating system, referring URLs, session duration, and on site behavior.

Analytics and Tracking Technologies
Cookies, pixels, and similar technologies that help us understand website engagement and marketing performance.

4. How We Use Information

We use information to deliver high impact, data driven marketing services and improve client outcomes.

Service Delivery
To provide fractional CMO leadership, campaign execution, analytics reporting, and strategic advisory services.
Legal basis: Contractual necessity.

Website Optimization and Analytics
To improve user experience, messaging clarity, and content relevance.
Legal basis: Legitimate interest.

Marketing Communications
To send newsletters, insights, invitations, and service updates to individuals who opt in.
Legal basis: Consent.

Compliance and Risk Management
To comply with legal obligations, contractual requirements, and professional standards.
Legal basis: Legal obligation.

5. Data Sharing and Third Parties

We do not sell Personal Information.

We may share data with trusted service providers necessary to operate our business and deliver services, including:

Technology and Infrastructure Providers
Cloud hosting platforms, CRM systems, marketing automation platforms, analytics providers, and collaboration tools.

Marketing and Advertising Platforms
Tools such as Google Analytics, Google Ads, LinkedIn Ads, and similar platforms for performance measurement and campaign optimization.

Professional Advisors
Legal, accounting, or compliance advisors when necessary.

Legal Authorities
When required by law or to protect rights, property, or safety.

All third parties are required to process data under confidentiality and appropriate security standards.

6. Client Data Responsibilities

When acting as a service provider to clients, Velocity Marketing may process personal data on behalf of the client. In such cases:

• The client remains the data controller
• We act as a data processor
• Processing is governed by applicable agreements
• We implement commercially reasonable safeguards

Clients are responsible for ensuring they have appropriate rights and lawful bases to share data with us.

7. International Data Transfers

Velocity Marketing operates internationally and may process data in the United States, Europe, and other jurisdictions where our team or service providers operate.

Where required, we implement appropriate safeguards, including Standard Contractual Clauses or equivalent protections, to ensure lawful cross border transfers.

8. Data Retention and Security

Retention
We retain data only as long as necessary to fulfill contractual obligations, deliver services, comply with legal requirements, or resolve disputes.

Security Measures
We implement industry standard safeguards including:

• Encrypted communications
• Role based access controls
• Secure cloud infrastructure
• Confidentiality agreements
• Periodic system reviews

While no system is completely secure, we take reasonable measures to protect information entrusted to us.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

• Request access to your Personal Information
• Request correction of inaccurate data
• Request deletion of data
• Object to certain processing activities
• Withdraw consent for marketing communications

To exercise these rights, contact:
[email protected]

We will respond in accordance with applicable law.

10. Cookies and Tracking

Velocity Marketing uses cookies and similar technologies to:

• Analyze website traffic
• Improve content performance
• Measure marketing effectiveness

You may manage cookie preferences through your browser settings. Disabling certain cookies may impact website functionality.

11. Policy Updates

We may update this Privacy Policy periodically to reflect regulatory changes, new services, or operational improvements.

Material updates will be reflected by revising the Effective Date at the top of this page.