Website Challenge 2021

Get the help you need to quickly build and launch a new website to boost your  
growth marketing programs and drive revenue for your company

Build Your Website Challenge

Yes, you can build a great company website quickly

A great website is critical for building an effective online brand for your business. It’s your home online. It’s the hub for your social media presence, your email opt-ins, and your product and service information. It reaches prospects anywhere in the world 24/7 and supports your marketing, sales, and customer service teams

If your website isn’t up-to-date, easy to manage, and fully-integrated with your other marketing technologies, it could be costing you leads and driving lucrative opportunities to your competitors.

Web development used to be hard. You had to learn HTML, code every page from scratch, write JavaScript, troubleshoot quirky CSS issues, and figure out arcane UNIX and FTP commands just to get your files online. But with today’s modern tools like WordPress and Elementor, it’s easier than ever to build a professionally-designed website that’s customized to your branding – and get it online within days for a small site or a few weeks a larger one (even if you don’t have a designer or web developer on your team.)

We’ve put together this 6-week challenge to help you get your new website designed and deployed in time to start 2021 strong. (Good riddance, 2020!) We’ll walk you through every aspect of creating your new site, provide consulting and support to help you overcome strategic dilemmas and technical glitches, and provide a curated library of training and resources to help you succeed.

Working with a team? Just let us know and we’ll include each member of your website project team in your selected plan for no additional charge. Are you ready? We’re here to help!

What's included in the challenge?

Personal Support

Get help throughout the challenge with weekly Q&A sessions, email technical support, and optional 1 on 1 consultations

Tools & Templates

A step-by-step planning and implementation guide plus downloadable templates to help you stay organized

Online Training Library

Online access to 14 online course modules with concise overviews plus curated resources and videos from our favorite vendors, authors and experts

Topics we'll cover in the challenge

Our kickoff module is all about making sure you’re ready to get your website project up and running quickly. 

  • Challenge orientation
  • Setting your challenge goals
  • Resources you’ll need to get started

To make your website project as effective as possible, you should begin with a clear understanding of:

  • The customers you want to reach (personas)
  • The key company and product messages you want to them to know (value propositions)
  • What makes your company different from competitors (brand positioning and unique selling propositions)
  • What actions you want customers to take to buy your product or service (customer journey)
  • The design, images, colors and fonts that you want to represent your company (branding design)

You can skip this section if you already have your domain, website hosting, and email service in place.

  • Understanding DNS (the domain name system)
  • How to choose and register a domain name
  • What to look for in a hosting company
  • How to setup hosting for your site
  • Email options for your domain – IMAP, POP, Gmail, Office 360
  • How to setup your email service
  • How to configure popular email clients (Mac Mail, Gmail, Outlook)

In the old days of the internet, every web page was built individually in HTML, PHP, or similarly coded. Whenever you needed to change something, you had to make the same change manually on every page. Later, coders began to use “include” commands and library items to allow for easier updates to shared elements like headers, footers, sidebars, etc.

Today’s websites are almost always generated by a content mangement application that assembles pages by inserting content stored in a database into page templates. Website builder tools add an extra layer with an easy to use interface that makes configuring pages and page sections simple and fast.

In this challenge we’re going to focus on using the Elementor Pro builder with the WordPress content management system and the popular WP Astra theme. Other popular builders that work with WordPress include Divi and the Genesis Framework.  All-in-one hosted website builder and content management solutions like the service, SquareSpace and Wix are growing in popularity. They are best suited for small websites that do not need advanced features, premium platform integrations, or complex marketing capabilities.

Having a clear plan makes building an effective website faster and easier. In this module we’ll discuss:

  • How website content and features support successful marketing and sales strategies
  • How to address the needs of all the website stakeholders across your company and win their support to ensure the site’s success
  • How maximize your branding opportunities and adopt the latest website innovations on the new site – even if you don’t have a huge web development budget or an in-house design team
  • The surprising resource that can inspire your marketing team’s web design choices
  • Which content planning tools can keep you on track 
  • How to ensure your new website will effectively support your social media program
  • What you need to know to avoid cratering your SEO rankings when the new site rolls out
  • How to map your marketing tech stack data flows to capture every lead, track every account, and enhance engagement across your customer’s journey
  • How to plan your project budget and wring every ounce of marketing value and functionality from it

Putting together an entire website full of content can be daunting, but our step-by-step approach will help you quickly identify the content you need and plan how to create it.

  • Establishing an effective process for content creation and approvals
  • How to create a site map
  • Wireframes – what they are and when you need them
  • How to best align your website content and features to your end-to-end customer journey
  • Collaborating with other departments on content creation
  • Repurposing existing content and marketing materials
  • Repeatable content recipes that make producing content faster and easier
  • How to make sure your website copy is ready for SEO optimization
  • Affordable outsourcing options for copywriting, images, and multimedia content production
  • Advanced dynamic content and visitor personalization

A quick overview of search engine optimization best practices and the basic steps you need to know before you start building your pages.

  • On-page SEO basics
  • Site optimization basics
  • Optimizing for social sharing

We’ll go over how to set up a new instance of WordPress then install all the themes, plugins, and tracking codes you will need.

If you already have a company website, you’ll want to set up a separate development site for building and testing your new website. We’ll cover some options to prevent disruptions to your existing web presence during the new site’s development.

The WP Astra theme we’ll be using in the challenge starts you off with a clean, classic design. In this module we’ll look at how you can easily customize the theme’s configuration options to deliver a great looking website that’s customized for your brand.

  • Understanding global vs. in-line design formatting
  • Using and customizing WP Astra’s free design templates
  • Understanding responsive design and why it’s important
  • Creating and assigning custom headers and footers
  • Creating reusable Elementor elements
  • Customizing theme colors for your brand
  • Selecting free Google fonts and standard fonts within WP Astra 
  • Licensing and adding custom fonts to WP Astra
  • Heading formatting options
  • Button formatting options
  • Customizing backgrounds with images, gradients, and videos
  • Where to get images and videos for your website

Both WordPress and Elementor have easy to use building blocks for displaying content. We’ll discuss how to use the most popular:

Standard Elementor Blocks

  • Sections
  • Tab, accordion, & toggle content blocks
  • Headings
  • Text
  • Buttons
  • Images & image boxes
  • Image carousels
  • Videos
  • Icons & icon boxes
  • Dividers & spacers
  • Link anchors
  • Maps
  • Social icons
  • Testimonials
  • Progress bars, ratings, & counters

Elementor Pro Blocks

  • Post lists
  • Portfolios and galleries
  • Slides & media carousels
  • Animated headlines
  • Price lists & pricing tables
  • Reviews
  • Tables of contents
  • Countdown timers
  • Share buttons
  • Facebook embeds

Ultimate Add-on Blocks

  • Advanced, fancy, and dual-color headings
  • Hotspots
  • Content toggles
  • Multi buttons
  • Before/after image sliders
  • Modal popups
  • Tables
  • Timelines
  • Team member modules
  • How-to schemas

We’ll talk about how to connect your website with popular marketing technologies:

  • MailChimp
  • Google Analytics
  • Hubspot, Pardot, Marketo and other marketing automation platforms
  • Salesforce web-to-lead forms
  • Zapier
  • Google, Facebook, Twitter, LinkedIn and other ad tracking code

Basic steps to follow and quality checks to run before and after your roll out your new website.

Key steps you should take to secure your new website and help prevent unwanted access.

Page load speed is an important factor not only in your website’s search engine success but also in the overall user experience for your site visitors. Fortunately WordPress has some great plugins to help optimize and speed up your website to ensure fast, efficient downloads.

One of the most important aspects of building and launching a new website is inviting everyone to visit it!

  • Internal announcements and training plans for key departments
  • Customer and partner communication campaigns
  • Promotion to other external audiences

About the Website Challenge Leader

Katherine Chalmers is a growth marketing leader with experience in all aspects of modern B2B marketing. She has more than 20 years of experience developing go to market strategies and managing growth marketing programs including web development and related marketing operations technology implementations for B2B software and technology companies.

Choose the challenge plan that works best for you

Pro Plan

Speed up with more personal support
$ 1149 Personal sessions + 6 months support
  • Step-by-step website project plan
  • Curated training resources for each step
  • Live Zoom challenge kickoff session
  • 6 Live Zoom Q&A sessions
  • 3 one-on-one tutoring/consulting sessions
  • Online access for one year
  • Email technical support for 6 months
  • Personal website review with recommendations
  • SEO check up for your new site
Best Value

Starter Plan

Help to get you started!
$ 449 6-week challenge + 90 days support
  • Step-by-step website project plan
  • Curated training resources for each step
  • Live Zoom challenge kickoff session
  • 6 Q&A session recordings
  • Online access for 90 days
  • Email technical support for 90 days

Personal Consultation

Get live help via Zoom
$ 99 60-minute session
  • Marketing strategy questions
  • Copywriting questions
  • Tech integration questions
  • Wordpress & Elementor tutoring

Questions? Give us a call at (571) 295-7990

If you would prefer a full-service, done-for-you web development project, please contact us or call (571) 295-7990 for a custom quote. Typical prices range from $3,500 for a simple 7-page site to $35,000 for a typical 50-page corporate site with advanced marketing integrations.