Posts by kchalmers

Take control of your website

By on Mar 17, 2016

For most of our clients, setting up a basic website is the easiest part of their marketing journey. They are technologists and know how to dive in and get it done.  But I taught marketing classes for Fairfax County’s Adult and Community Education program, so I’ve met many small business owners who are completely overwhelmed with website issues and...

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Messaging and Materials for Secondary Wire

By on Feb 24, 2016

SecondaryWire’s online mortgage auction site is transforming the secondary mortgage market. It helps loan sellers generate higher yield spreads and commissions while dramatically reducing the overall cost of loan acquisition/origination for loan purchasers. Silicon Valley startup SecondaryWire engaged VelocityMarketing.com to develop messaging for a completely...

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Starter Collateral for Nirmata

By on Feb 24, 2016

Nirmata simplifies and automates container life cycle management. The company’s hassle-free SaaS solution makes it easy for enterprise DevOps teams to seamlessly deploy Docker containers and effectively manage complex applications across multiple public and private cloud environments. When Silicon Valley startup Nirmata was preparing to introduce the beta...

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Do you need a website redesign?

By on Feb 3, 2016

How well is your website serving your sales and marketing initiatives? Are you dealing with any of the following challenges: Does your site design look dated or unattractive? Has your branding or business model changed after a pivot? Does your site load slowly even though you have plenty of server resources? Is your site responsive or does it look weird on tablets...

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Internal vs. External Website Design Options

By on Jan 21, 2016

Why do you need a marketing agency to develop your web presence when your programmers and UI designer already know html? If your company is pre-launch, having your development team whip together a basic site is probably fine. But modern marketing programs are very web intensive and have specific functionality requirements.  Supporting multiple inbound marketing...

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