B2B Software Marketing Services

Velocity Marketing offers full stack marketing services for growing business to business software marketing companies.  We specialize in building strong foundations – strategy, process, and technology – then we back it up with rapid implementation to jumpstart scalable growth.

 

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Positioning, Messaging and Branding Strategy
We help you develop personas for your key customer segments and craft persuasive messages to differentiate your application and highlight the key benefits and features for each segment.

 

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Corporate Identity, Collateral and Sales Tool Packages
Need a logo, business cards, presentation template, letterhead, or email signature templates?  From copywriting to design, we deliver brochures, data sheets, demo decks and other sales support tools.

 

icon_webpresenceOnline Presence
We can design and implement complete websites, blogs, landing pages and even partner portals.  Generally, we prefer building on the WordPress platform, but can support Joomla or Ruby on Rails to coordinate with existing web properties if needed.

 

icon_contentContent Marketing
Successful inbound marketing demands great content.  Our team has experience crafting high-value content for every stage of the selling cycle: blog posts, articles, white papers, videos, success stories, special reports, surveys, etc.

 

icon_searchSearch Engine Optimization
We help software and technology companies build a strong search marketing foundation with best practice, white hat optimization and strategic targeting.  We provide in-depth site audits, on-page and on-site search optimization services, link building campaigns and ongoing traffic and page rank monitoring.  Try our free landing page audit.  Learn more >>

 

icon_socialSocial Media

We help you get started with social media – from profile setup to ongoing social engagement programs.  Plus we can help you maintain your social communities, prevent “social media time suck,” and measure your results.

 

icon_technologyMarketing Technology
Take advantage of the latest innovations in marketing automation, customer relationship management (CRM)/salesforce automation (SFA), email marketing, and analytics applications. We provide complete implementation services to support your marketing and sales processes with the right technology.

 

icon_funnelSales Funnel Management
Self-service web research has changed the sales process.  Early engagement happens online and salespeople engage later in the customer’s discovery process so marketing plays a bigger role in nurturing leads to sales readiness.  We develop nurturing and handoff processes to increase your sales.

 

icon_analystsAnalyst and Investor Relations
Keeping key audiences in the loop is important.  We have experience working with leading analyst firms such as Gartner, Forrester, 451 Research, and more.  We prepare you for briefings and put together clear, concise pitch decks to support your key messages.