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Marketing Bookshelf
Here are some marketing and business books from Amazon.com that we find
particularly helpful. To suggest one of your favorite books, send an email
to info@velocitymarketing.com.
*
General High-Tech Marketing
Entrepreneurship, Business Plans, & Venture Capital
Branding
Lead Generation
Selling Strategies
Copywriting
Design & Layout
Web Marketing
Public Relations
Marketing Career Development
Reading for Fun
General High-Tech Marketing |
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Crossing
the Chasm: Marketing and Selling High-Tech Products to Mainstream
Customers
by Geoffrey A. Moore and Regis McKenna |
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Inside
the Tornado: Marketing Strategies from Silicon Valley's Cutting
Edge
by Geoffrey A. Moore |
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Entrepreneurial
Marketing: Lessons from Wharton's Pioneering MBA Course
by Howard Lee Morgan, et al |
Entrepreneurship,
Business Plans, & Venture Capital |
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High
Tech Start Up: The Complete Handbook for Creating Successful New
High Tech Companies
by John L. Nesheim |
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A
Good Hard Kick in the Ass: Basic Training for Entrepreneurs
by Rob Adams |
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Building
Strong Brands
by David A. Aaker |
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The
Lead Generation Handbook: How to Generate All the Sales Leads You'll
Ever Need-Quickly, Easily, and Inexpensively
by Robert W. Bly |
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I.T.
Sales Boot Camp: Sure-Fire Techniques for Selling Technology Products
to Mainstream Companies
by Brian Giese |
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Wired
Style: Principles of English Usage in the Digital Age
by Constance Hale (Editor), Jessie Scanlon, Hale Scanlon |
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Pocket
Pal: A Graphic Arts Production Handbook
by International Paper Staff |
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HTML
4 for the World Wide Web, Fourth Edition: Visual QuickStart Guide
(4th Edition)
by Elizabeth Castro |
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Sams
Teach Yourself Web Publishing with
HTML 4 in 21 Days (2nd Edition)
by Laura Lemay, Denise Tyler |
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The
Anatomy of Buzz: How to Create
Word-Of-Mouth Marketing
by Emanuel Rosen |
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Marketing Career Development |
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Sales
& Marketing Resumes for $100,000 Careers
by Louise Kursmark |
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Accidental
Empires: How the Boys of Silicon Valley
Make Their Millions, Battle Foreign Competition, and Still Can't
Get a Date
by Robert X. Cringely |
* High Velocity Marketing is an affiliate
partner of Amazon.com
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