Blog

Take control of your website

Posted by on 1:41 am in Uncategorized | 0 comments

For most of our clients, setting up a basic website is the easiest part of their marketing journey. They are technologists and know how to dive in and get it done.  But I teach marketing classes for Fairfax County’s Adult and Community Education program, so I speak with a lot of small business owners who are completely overwhelmed with website issues and dealing with unprofessional web developers. They tell a hundred versions of the same frustrating story.  It usually goes something like this: I hired a web developer who was: a) some...

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Messaging and Materials for Secondary Wire

Posted by on 5:36 pm in Uncategorized | Comments Off on Messaging and Materials for Secondary Wire

Messaging and Materials for Secondary Wire

SecondaryWire’s online mortgage auction site is transforming the secondary mortgage market. It helps loan sellers generate higher yield spreads and commissions while dramatically reducing the overall cost of loan acquisition/origination for loan purchasers. Silicon Valley startup SecondaryWire engaged VelocityMarketing.com to develop messaging for a completely new kind of B2B service for the mortgage industry.  We created a message map, a starter logo and corporate identity package and their first website. As the product matured, we...

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Starter Collateral for Nirmata

Posted by on 2:32 pm in Uncategorized | Comments Off on Starter Collateral for Nirmata

Starter Collateral for Nirmata

Nirmata simplifies and automates container life cycle management. The company’s hassle-free SaaS solution makes it easy for enterprise DevOps teams to seamlessly deploy Docker containers and effectively manage complex applications across multiple public and private cloud environments. When Silicon Valley startup Nirmata was preparing to introduce the beta version of it’s innovative new Docker container management application at the VMworld and AWS re:invent shows, they asked VelocityMarketing.com to create their first data sheet...

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Do you need a website redesign?

Posted by on 8:35 pm in Website Design | 0 comments

How well is your website serving your sales and marketing initiatives? Are you dealing with any of the following challenges: Does your site design look dated or unattractive? Has your branding or business model changed after a pivot? Does your site load slowly even though you have plenty of server resources? Is your site responsive or does it look weird on tablets and cell phones? Is it a pain to add new pages or make changes to existing ones? Do strange layout errors appear when you make minor changes to a page? Is the code brittle? Is...

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Internal vs. External Website Design Options

Posted by on 8:37 pm in Website Design | 0 comments

Why do you need a marketing agency to develop your web presence when your programmers and UI designer already know html? If your company is pre-launch, having your development team whip together a basic site is probably fine. But modern marketing programs are very web intensive and have specific functionality requirements.  Supporting multiple inbound marketing campaigns requires the ability to quickly create and easily test new page. That’s not going to happen if your marketing team has to wait for a busy developer to free up time for...

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How to Write an Epic Customer Case Study

Posted by on 4:39 pm in Featured, How-to | 0 comments

How to Write an Epic Customer Case Study

The most effective way to write a customer success story for B2B companies.

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